einhorn 50 – sustainable Ti 29er – unser Jubiläumseinhorn

Creating a unique bike: technically high-end, built-to-measure, sustainable

While there is still an unbroken trend in the bike industry to source production in low-cost, low-eco- and low-labour-standard countries, there are quite a few people out there who believe that bike parts should be made in a different way. These people chose to produce bikes and parts out of their passion for cycling. Their first priority is not quantity or the highest profit possible, but to create things that one can be proud of: Parts that are light, strong, durable and beautiful, serving the purpose to make each ride that bit extra sweet.

For these passionate people and their companies, there is another dimension in which they can prove their supremacy over mass-production: sustainability. As we have seen in other sectors, more and more people care about how the products they buy have been made. But although cycling is about enjoying nature, up to now the bike industry is not sincerely committed to include sustainability as a consideration for producing bikes and bike parts. It is in the hands of the smaller, exclusive manufacturers in Europe and the U.S. to show the public that cycling culture is also about the way our gear is produced. Caring about sustainability does not mean that we have to constrain producing or evolving our components. It just means that we make our ecological impact a consideration and put some of our brain power into it to reduce it. It means that we care about the people who do the production. And it means that we are aware that cycling is not only about being the fastest, toughest or hippest, but about having a great time outdoors with our friends.

To take this spirit and form a bike out of it, Chris King of Portland, Oregon, and einhorn bikes of Graben, Bavaria, partnered. Together with a choice of the most illustrious bike component manufacturers, we realized a unique titanium 29er out of parts which have been made with passion: the einhorn 50 sustainable titanium 29er.

We would like to thank our project partners for their commitment to realize this bike and their efforts to promote the spirit of cycling. einhorn bikes will continue the strive towards bike which are both perfect and sustainable. The einhorn 50 is the first milestone on this journey, but certainly not the last.

Main project partners

Company Parts supplied
A-GE shifting www.acros.de/
Brake system www.brakeforceone.de
Headset, Spacers, BB, Hubs chrisking.com/
Front suspension www.german-a.de/
Frame according to einhorn specification http://www.rewel.com
Crankset, Quick Release http://www.pmpbike.net/
Stem, seatpost, bikethomson.com
Wooden rims www.holzfelgen.com

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